Who.
Founder, Creative Director & Visual Strategist — No Water For Whales
I’m Juliana Gómez — a Colombian-born creative director, visual storyteller, and cultural consultant based in Amsterdam. With a background in cultural and social psychology and over a decade of experience in photography and filmmaking, I work across editorial, design, art, and cultural research to craft concept-driven visual narratives.
No Water For Whales is my personal platform — a reflection of my interdisciplinary practice. It’s where I direct and produce all creative projects, bringing together photography, film, editorial content, creative direction, and consultancy under one vision. Every collaboration, visual, and story that comes through this space is a direct expression of my perspective and creative process.
Beyond the lens, I work with institutions, brands, and cultural platforms to shape compelling narratives, develop strategies, and lead creative direction — always with a focus on meaningful, collaborative impact.
I’m also the co-founder and editor-in-chief of YUCA Magazine,an independent publication integrating art, photography, culture, and literature. In each issue we're inspired by an alibi that entices us to reflect upon cultural constructs and personal identities through visual and written content.
I’m Juliana Gómez — a Colombian-born creative director, visual storyteller, and cultural consultant based in Amsterdam. With a background in cultural and social psychology and over a decade of experience in photography and filmmaking, I work across editorial, design, art, and cultural research to craft concept-driven visual narratives.
No Water For Whales is my personal platform — a reflection of my interdisciplinary practice. It’s where I direct and produce all creative projects, bringing together photography, film, editorial content, creative direction, and consultancy under one vision. Every collaboration, visual, and story that comes through this space is a direct expression of my perspective and creative process.
Beyond the lens, I work with institutions, brands, and cultural platforms to shape compelling narratives, develop strategies, and lead creative direction — always with a focus on meaningful, collaborative impact.
I’m also the co-founder and editor-in-chief of YUCA Magazine,an independent publication integrating art, photography, culture, and literature. In each issue we're inspired by an alibi that entices us to reflect upon cultural constructs and personal identities through visual and written content.
by Faber Franco