NWFW Is lead by Juliana Gomez  a creative director, advisor and project producer based in Amsterdam.
She is a creative strategist working in the intersections between editorial, photography, film, architecture, design, philosophy, and social impact. Her drive is to make these disciplines collide in cohesive structures and meaningful collaborative projects.
With a social and cultural psychology background and extensive experience as a visual maker and story teller she challenge projects and improve their aesthetic.
As a cultural entrepreneur and a disruptive innovator, she also happens to be one of the two founders and Chief editors of Yuca Magazine, an award-wining independent annual print publication integrating art, photography, culture, and literature.